Nicole Kow

About

I'm a product marketer with a background in content and over ten years in B2B SaaS, across fintech, travel tech and, most recently, cyber security. My buyers have always come with specific concerns: travel operators handing their payments to a new gateway, or highly regulated companies, more than half of whom have strict AI governance. I start from those concerns, then build the messaging, launches and enablement around them.

Most recently, as Risk Ledger's founding product marketer, I built the launch playbook that now runs every release, from the first AI feature to fundamental platform updates, along with messaging, enablement, demo flows, and marketing assets as part of the launch.

Outside work

I'm a terrible sewist, I'm part of a community choir, and I Rabble.

Work experience

• Founding Product Marketing Manager Risk Ledger · 2025 – present Built the product marketing function from scratch at a cyber security scale-up, from the launch playbook to sales enablement.
• Product Marketing Manager Paddle · 2022 – 2024 Aligned messaging across three newly acquired business units and took subscription, billing and invoicing features to market.
• Marketing Manager Candide · 2022 Led the marketing and video teams to build interest and demand for garden travel.
• Content and Product Marketing Consultant Freelance · 2019 – 2022 Created and delivered marketing strategy for tech companies across Asia, Europe and America, in travel tech, logistics, dev hiring tools, HR tech, healthcare and VC.
• Product Marketing Lead TrekkSoft · 2015 – 2020 Started in content, then led positioning, messaging and launches for a ticketing and payments platform for travel operators.