I graduated from the University of Exeter back in 2015 with a BA in Management, Marketing and Psychology with a year’s work experience at Teach For Malaysia. Then, I decided to backpack across Europe because, and I quote my parents, “you have the rest of your life to work”. So, my second-hand 35L Deuter backpack and I trotted about Europe and Russia for three months.
Along the way, I started my travel blog, Next Train Out and found myself spending hours building the site, obsessing over typography, messing around on Photoshop and writing, a lot. Working on my blog got me noticed by a friend who passed my CV along to her boss who then decided to interview me and gave me a shot as a Content Marketer at a SaaS company.
And that’s how it all began.
User empathy is developed by understanding the frustrations that lead your users to buy your product, and dedicating time to improving their long-term experience too. These insights are developed over time through regular user and market research.
Product knowledge is understanding the product you’re selling, it’s strengths, benefits, as well as it’s kinks and flaws. This comprehension is developed through regular competitor research, constant use of the product and occasionally bugging CSM, PMs and developers with silly questions.
User empathy + Product knowledge = Valuable and relevant content that improves the customer’s journey
Blog articles on marketing and business tips for tour and activity operators, trends in the tourism industry and interviews with industry leaders here.
Now that we’re online, tour and activity companies need better solutions (Lessons learnt at WTM)
Email course: DIY website upgrade
2017 Travel Trend Report (ranks high on Google)
How to work with incoming tour operators, a panel presentation with Norway’s top ITOs [May 2018]
How to increase booking conversion rates [March 2018]
2018 Travel Trends [Dec 2017]
Contribution to news sites:
Contributions to Wait A Minute Now, a content site for South East Asian women.
Blog writing, specialising in marketing and travel tech
Website copywriting, editing & SEO optimisation
Newsletter writing for customer acquisition and customer engagement
Inbound marketing and content strategy
Long-term communication strategy and brand development