Work with me
Work with me
Hi! I’m Nicole and I’ve spent the last 7 years helping B2B SaaS and tech-focused companies identify their customers, clarify their product offering, and develop content marketing strategies to reach their target audience.
Here’s what I can do for your business:
In-depth customer research to build personas
Craft product positioning and messaging strategy
Develop your inbound marketing and content strategy
Create high-quality blog posts, website copy and email marketing to attract and convert leads
Marketing operations and backend setup (e.g. setting up Hubspot for lead generation)
My approach to content and user reasearch:
My track record:
Managed and executed all marketing and communication strategies for two small tech companies
Was the editor and writer for a popular industry blog, drawing in 20k readers per month
Hosted 30+ webinars with travel tech industry leaders and experts
Wrote and launched various online courses for leads (800+ signups for the most popular course) and customers (20+ development calls scheduled from the last programme I worked on).
Want to get started? Drop me an email at nicole.li.yen.kow@gmail.com.
Recently Published
Find my recently published articles around the web.
How to manage vaccination appointments: Flu shots, booster shots & the COVID-19 vaccination | HasHealth
Developer Burnout: Why It Happens and What We Can Do About It | CodeSubmit (Trended on Reddit)
How to improve recruitment during a global talent shortage | Talent Tech Solutions
Grow Your Content Marketing as a Team of One | Better Marketing
11 ways to optimise your website and booking flow to increase bookings and sales | Arival
Do developers still want swag? | CodeSubmit (Trended on Reddit)
The evolution of developer salaries: Looking back 20 years | CodeSubmit (Trended on Reddit)
Distribution tips: Pros and cons of working with OTAs for distribution | TrekkSoft
Previous work
Happy Clients
Keen to find out how I can market your business to a global audience? Drop me an email at nicole.li.yen.kow@gmail.com.
Kind words
We had the pleasure to work with Nicole for our B2B website. Nicole is THE EXPERT / B2B ninja when it comes to B2B marketing and content for the tours and activities sector. She is passionate about the product, detail oriented and a professional brings new design ideas and insights to the table, helping us achieve the best possible result. We highly recommend working with Nicole and are happy to contract her again for further projects.
- Tanja Meier, Swiss Activities
I have been engaging Nicole for three years now for marketing related projects. She always goes above and beyond to make sure the projects she delivers are at the best quality. She is knowledgeable, patient and very agile when it comes to meeting our requirements and needs. Thanks to Nicole, my company now has a credible website, email marketing strategy, a backend system that works and an online library with great quality e-books. In addition, working with her is so easy as she is always curious, open and listens well. I deeply appreciate all the effort she has put into setting up my company for success; and will surely continue to partner with her for future marketing related projects.
- Lee Yee Eng, Founder of Y Coaching Academy
I have met a lot of excellent marketers but Nicole is one of the best. She was the first person I met at TrekkSoft and was generous with her time, helping me find my footing during those first few months. She is really smart and brilliant when it comes to communicating our products and technical features to a larger audience.
- Alona Mittiga, former colleague
Nicole and I built TrekkSoft's content team and strategy together, and she's simply awesome to work with. She's in her element when helping others, so her transition to product marketing at TrekkSoft made perfect sense. You can count on her to host super engaging webinars and produce creative content that's informative, accessible and fun. If you want someone to successfully bridge the gap between marketing, product, and the customer, Nicole's a brilliant fit.
- Lucy Fuggle, former manager
Nicole is easily one of the hardest working copywriters I've met. She has the focus that's needed to constantly create new content with quick turnaround times. She's wonderful at multitasking, always has a fresh idea ready, and pours herself into each project. She has an ability to take a complex assignment and immediately cut through to the most important points, making it manageable and more enjoyable for all involved. I've watched her do this for detailed requests along with more challenging ones. There was never a time I saw Nicole shy away from responsibilities…. Beyond that, Nicole is one of the best colleagues you could ask for. She is kind and considerate to her coworkers and works hard to maintain good relationships with staff members in any department.
- Sara Napier Burkhard, former colleague
Don’t forget to drop me an email at nicole.li.yen.kow@gmail.com!