Writing samples from 2020
Blog posts
10 tips to live-stream your wedding (December 2020)
I worked for Brickhouse KL, a local events company, to help them map out their sales and marketing strategy for a new digital product. During that time, I wrote this article on tips to help couples navigate the tech side of live-streaming a wedding.
Please note that the website’s blog is not published at the moment therefore the link below is to a private page on my site. Please do not share the blog post publicly or on your social media networks.
Travel trends that will drive tour, activity & attraction bookings in 2020 and 2021 (October 2020)
To promote our most recent ebook, I wrote an article to highlight key findings in the report, important takeaways and practical tips for operators to put into practice in their businesses. The goal was to give readers a glimpse of the content to encourage them to download and read the full report.
Should your tour company run virtual tours and experiences? (April 2020)
The industry was getting excited at the prospect of virtual tours, though at that time, no one knew if it was actually profitable. Given that industry leaders like Airbnb and GetYourGuide were pushing operators to run virtual tours, sell it through their platforms, and take a commission off each sale, the conversation around virtual tours seemed disproportionately optimistic.
I wanted to tackle the topic in a neutral manner, to present the pros and cons of pivoting to virtual experiences, and provide useful resources for operators who wanted to take this on.
Read it here >>
Managing cancellations and refunds for tours and activities (March 2020)
The pandemic hit our European customers hard at the beginning of March. Although many companies stopped receiving bookings, they continued to issue refunds. With dwindling cash flows, operators could not afford the high volume of refunds if they wanted to survive the downturn.
I wrote this article to create awareness around cancellations and refunds, and to propose alternative solutions to help operators stay afloat. It was well received 1,128 view in the first month, and was featured in an industry newsletter.
Read it here >>
Resource Library for Y Coaching Academy
I worked on building and designing the resource library with Yee Eng and her team. I was mainly responsible for the library’s homepage, category pages, landing pages, automated email setup, download pages and more.
Website copy for Swiss Activities
I was hired to create content for tour companies, adventure providers, attractions and ski schools in Switzerland, encouraging them to work with Swiss Activities. I not only suggested a better way to structure website content, I also reduced the necessary work (and overall project expense) by 50%.